What We Do

Buyer Lead Conversion

REC offers a complete Realtor Management Software solution, allowing you to effortlessly track and monitor all leads and deals and ensure they are assigned to a local real estate agent.

  • REC Partners with the best in lead aggregators to get the highest quality buyer leads to our mortgage lending and real estate partners (i.e. Zillow, LendingTree, Bankrate, Google, Self-Generated).
  • REC will integrate with your loan origination system, point of sale or CRM to ensure leads are engaged with and updated in real time.
  • REC Connect Transaction management and call center support will ensure all leads are worked with consistency and industry best practice.
  • REC uses best practices in lead conversion strategies to maintain the buyers relationship and convert the buyers.
  • REC assigns all buyer leads to hyper local qualified agents who will help the buyer begin the home purchasing process.
  • REC partners with the best lenders in each market to facilitate the pre-approval and funding of the purchase.

With our platform, we take communication to the next level, sending out group text messages and group emails and facilitating co-marketing efforts to guarantee the highest lead conversion rates. Every agent in our network is trained to collaborate seamlessly, ensuring they are an integral part of our lender-loyal agent network.

Marketplace Access

REC has direct integrations and access to the top
lead aggregators.

REC Provides marketplace access to both mortgage financing and real estate leads.

Morgage Pre-Approval Leads (Lender)

  • - Mortgage First Consumers are looking to get pre-qualified.
  • - They are interested in rates or payment options or finding out if they qualify.
  • - They will need an agent to do home tour requests.

Home Tour Request (Real Estate)

  • - Home Tour consumer have a specific house in mind.
  • - They need the help of a local agent immediately to view the property.
  • - They are interested in finding out payment options and will need to get a pre-qualification.
  • REC First 48 Buyer Engagement and conversion process ensures consistency, speed and best practices in client engagement
  • REC can establish custom MLO business rules for lead engagement.
  • REC ensures our Real Estate Agents are engaging with buyers in team-like fashion and keeping the MLO's fully updated.
  • REC performs our own phone outreach, buyer stage updates, appointment scheduling and more on behalf of MLO's.

Benefits of REC Direct Lead Generation:

  • Establish new "protected" Real Estate Agent connections.
  • Close more aged buyer leads -4 months to 1+ years old.
  • Performance Dashboard - Track ROI and engagement.
  • Use REC's insights and analytics to improve performance.
  • Stay up-to-date on each buyer lead's status with their Agent.
  • REC's nationwide support team works your buyer leads.
  • REC improves buyer lead quality with our proprietary data sources.
  • REC works with lead aggregators to identify new lead opportunities on your behalf

Connect to REC

If you are looking to grow your lead capabilities, convert more transactions and inject a better real estate experience for your customers we need to talk.

“I’ve been working with Real Estate Connection for the past year and love the team. They provide me with qualified buyers and top lenders to work with. My business is growing, and I appreciate their partnership.”

Marissa Seloff, San Antonio, Texas